Your Biggest Fan

Louis Chew
2 min readJul 10, 2021

One of the most surprising things I’ve learnt from writing on the Internet is that your biggest fan is likely to be someone you don’t know.

A fan is someone who’s excited by your work; a true fan is someone who will buy anything you produce. This is quite different from a supporter, who stays around for you. Both of them may provide the resources and encouragement you need to keep going, but the distinction between the two is crucial. In fact, it’s why a complete stranger can be your biggest fan.

Think about when something you’ve said has resonated strongly with someone else or when something someone has said has resonated with you. My guess is that in these instances, you wouldn’t have been very familiar with that person. Because resonance depends heavily on insight, and insight requires a degree of novelty, you’re unlikely to hear this from someone close to you. After all, being close to someone means that you’d have been exposed to their ideas or share a particular set of beliefs alongside them.

For example, imagine a software engineer explaining that computers can only process information in bits. His colleagues at Facebook or Google are not going to find this interesting because it’s something they’ve learned in CS101, but someone who is new to the world of computers is going to be fascinated by this (as my friend was last week). What’s obvious to you can be…

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Louis Chew

I explore underappreciated ideas. Currently writing about tech and business in Southeast Asia - check out mathnotmagic.substack.com.