How would you like some free money? That’s what ShopBack is offering. It’s a discovery and rewards platform for shopping that helps consumers compare discounts across different merchants. Each time you use the app before making a purchase, you get up to 25% cashback on what you spent. All this…

“People will tell you that more than 90% of startups fail. That is true, but the majority fail for the wrong reasons. We root out the reasons that cause startups to fail.” When it comes to building startups, no accelerator is as disciplined as Antler. It believes that startups are…

Take one idea, and take it seriously. — Morgan Housel once wrote that “being good at something doesn’t promise rewards.” He continues, “it doesn’t even promise a compliment”. Because what’s rewarded in the world is scarcity, he says, all that matters is what you can do that other people are bad at. It makes sense. In fact, it’s…

One of the most surprising things I’ve learnt from writing on the Internet is that your biggest fan is likely to be someone you don’t know. A fan is someone who’s excited by your work; a true fan is someone who will buy anything you produce. This is quite different…

Pillsbury started making instant cake mix in the 1940s, but it didn’t sell well. It didn’t make sense to them because the mix made things easier. All you had to do was add water and you had something you could eat. …

Bonini’s Paradox states that the more complete a model of a complex system, the less understandable it becomes. This is a useful concept to remember because the world is a complex place, filled with complex institutions and complex people. Aphorisms aim to cut through such complexity. They are meant to…

Not having enough information is a problem. — George Akerloff was the first to detail this. In his Nobel-winning paper, The Market for Lemons, he observed that markets with asymmetric information would eventually collapse. Because only sellers would know the condition of the goods they sold, they could always mask defective products — lemons — as quality products…

When Michael Jordan came out of the University of North Carolina, he was selected by the Chicago Bulls as the 3rd overall pick in the 1984 NBA Draft. …

Show me a disagreement, and I’ll show you a negotiation. Negotiation happens every day. You see this in corporate boardrooms where you have lawyers trying to settle a complex claim. But negotiation also takes place whenever you decide with your friends where you should go for dinner. …